Thought Garage

Its a wonderful talk.  Most of our current problems can be solved just by changing our behavior instead of waiting for that great new technology.  Its not that people don’t know what is good for them, but they are not compelled to take any action. Marketing can sure help.

NDTV website now features new ad formats : ads right on top of the content itself. The ad displayed right on top of the content doesn’t go away unless you click on the ad. What a crap?

Is NDTV so desperate?

Perception is everything. Marketers use this concept all the time, quite cleverly, to manipulate our behavior one way or the other.  Many times, not so in the best interests of consumers.

Here is an example of the very concepts that influence our behavior. This time, though, it will be in the best interest of our health. In choosing a staircase rather than an escalator. This is awesome.

We believe that the easiest way to change people’s behavior for the better is by making it fun to do. We call it The fun theory. http://www.thefuntheory.com

I wish we could come up with similar ideas to change our attitude towards eating fresh fruits and vegetables.

Check out other ideas submitted for The Fun Theory Award by users at TheFunTheory.com.

I am a big fan of 37signals and ‘getting real’. But don’t understand why it took so long for 37signals to add this simple yet quite useful piece of functionality to their blog.

 

We’ve added “Newer posts | Older posts” links to Signal vs. Noise so you can page through posts without using the archives. (Scroll down to the end of 37signals.com/svn to find link for the next page of posts.) This allows visitors to read the backlog with minimal clicking as opposed to having to select individual posts in the archives.

Picture from Sri Lalitha Peetham