Thought Garage

Its that time of the year again,  when most of us will be looking forward to wishing yet another wonderful and eventful year to ourselves as well as friends and family. This time around, we make decisions faster, Make new rules, set New goals and make new friends. With unquestioned optimism and hope that next year will be ‘the’ year.

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year.

From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Here’s the deal: it’s free. Download it here.

What’s your Idea for 2010?

Targeting a specific group of audience for any kind of product is not new mantra. But when Seth Godin talks about it, he hits the nail right on the head so that everybody gets it. Here is an excerpt that exemplifies it:

The problem with “everyone” is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you’ve got you end up with almost nothing.

Everyone doesn’t go to the chiropractor, everyone doesn’t give to charity, everyone has never been to Starbucks. Everyone, in fact, lives a decade behind the times and needs hundreds of impressions and lots of direct experience before they realize something is going on.

You don’t want everyone. You want the right someone.

Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.

As soon as you start focusing on finding the right someone, things get better, fast. That’s because you can ignore everyone and settle in and focus on the people you actually want.

via Seth’s Blog:  Everyone is clueless.

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.

TED | Talks | Seth Godin: Sliced bread and other marketing delights (video)