Its that time of the year again,  when most of us will be looking forward to wishing yet another wonderful and eventful year to ourselves as well as friends and family. This time around, we make decisions faster, Make new rules, set New goals and make new friends. With unquestioned optimism and hope that next [...]

Targeting a specific group of audience for any kind of product is not new mantra. But when Seth Godin talks about it, he hits the nail right on the head so that everybody gets it. Here is an excerpt that exemplifies it: The problem with “everyone” is that in order to reach everyone or teach everyone or [...]

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet [...]