Posts Tagged ‘Marketing’

What Physics teaches about Marketing

Friday, August 27, 2010 21:23 No Comments

Just watched Dan Cobley: What physics taught me about marketing – Dan Cobley (2010) on Active Player. Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of [...]

This was posted under category: Designs Apart, Notable Thoughts Tags: ,

TEDTalks : The game layer on top of the world

Monday, August 23, 2010 23:32 No Comments

Just watched Seth Priebatsch: The game layer on top of the world – Seth Priebatsch (2010) on Active Player. By now, we’re used to letting Facebook and Twitter capture our social lives on the web — building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer [...]

This was posted under category: Notable Thoughts, Technology Tags: , , ,

What’s The Big Deal About Bank of America’s “Keep The Change” Promotion ?

Sunday, December 13, 2009 19:07 No Comments

If you have watched this wonderful talk by Rory Sutherland “TED Talk : Rory Sutherland: Life lessons from an ad man”, you must have seen this big Red button, showed while explaining that “interface” determines the behavior. Paraphrasing a bit, “if there is a large red button on a wall in your home and every [...]

This was posted under category: Finance Tags: , ,

Its All About Perception : Selling ‘Square’ As A ‘Diamond’

Friday, December 11, 2009 19:25 No Comments

Stumbled upon this great talk on ‘perception’ while browsing for a TED India talk. I simply loved it. The most interesting part of the talk is an example in the talk (one of the best and simplest) that illustrate how Marketers play with perception to sell products.  Each one of us understand ‘perception’ to an [...]

This was posted under category: Designs Apart Tags: , ,

Basics of Marketing A Startup : Mahesh Murthy @ Proto.in

Thursday, April 23, 2009 23:22 1 Comment

One of the most intriguing presentations I have ever watched on how to market a startup.  Key take-a-ways (in my own words): Don’t even bother, if you don’t have an insanely great product. Trend means end. Never follow the trend, but try to create your own trend. Charge early. Charge a lot. Your price could [...]

This was posted under category: India, Startups, Technology Tags: , ,