Just watched Dan Cobley: What physics taught me about marketing – Dan Cobley (2010) on Active Player. Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of [...]

Just watched Seth Priebatsch: The game layer on top of the world – Seth Priebatsch (2010) on Active Player. By now, we’re used to letting Facebook and Twitter capture our social lives on the web — building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer [...]

If you have watched this wonderful talk by Rory Sutherland “TED Talk : Rory Sutherland: Life lessons from an ad man”, you must have seen this big Red button, showed while explaining that “interface” determines the behavior. Paraphrasing a bit, “if there is a large red button on a wall in your home and every [...]

Stumbled upon this great talk on ‘perception’ while browsing for a TED India talk. I simply loved it. The most interesting part of the talk is an example in the talk (one of the best and simplest) that illustrate how Marketers play with perception to sell products.  Each one of us understand ‘perception’ to an [...]

One of the most intriguing presentations I have ever watched on how to market a startup.  Key take-a-ways (in my own words): Don’t even bother, if you don’t have an insanely great product. Trend means end. Never follow the trend, but try to create your own trend. Charge early. Charge a lot. Your price could [...]