NDTV website now features new ad formats : ads right on top of the content itself. The ad displayed right on top of the content doesn’t go away unless you click on the ad. What a crap? Is NDTV so desperate?

Stumbled upon this great talk on ‘perception’ while browsing for a TED India talk. I simply loved it. The most interesting part of the talk is an example in the talk (one of the best and simplest) that illustrate how Marketers play with perception to sell products.  Each one of us understand ‘perception’ to an [...]