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The Last Mile of Technology : Changing Behavior

Its a wonderful talk.  Most of our current problems can be solved just by changing our behavior instead of waiting for that great new technology.  Its not that people don’t know what is good for them, but they are not compelled to take any action. Marketing can sure help.

If you like this, you may also be interested in :

  1. Problem Solving In A Corporate World
  2. Its All About Perception : Selling ‘Square’ As A ‘Diamond’
  3. What’s The Big Deal About Bank of America’s “Keep The Change” Promotion ?
  4. Piano Stairs : Making Better Choices Fun

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February 7th, 2010 at 5:30 pm

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