Thought Garage

Just 7 hours of Electricity for Agriculture that too in 2 separate shifts ?? How much land can you water in those dire circumstances? That too at this time of summer!!

Source: Eenadu.net

People of Andhra Pradesh have exercised their fundamental right of democracy to elect their next Government with a whopping 72.5% turnover. While every political party has feverishly pitched their plans, they gave little chance for individual voters to raise their local issues and ask questions.

Ask a question or Vote for a question today. Click on the following link:

Set Agenda For The Next Chief Minister of Andhra Pradesh 

In about 20 days, the next Chief Minister of Andhra Pradesh will be decided. Its time for the People of Andhra Pradesh to set the Agenda for the new Government. Whoever the next CM, we will take the top voted 50 questions and get answers with an action plan to each of the questions right from the NEW Chief Minister.

And we also would like to take questions relevant to each Constituency to their elected representative for their answers and action plan.

So exercise your right to ask a question and demand an action plan. This process is entirely democratic. Ask a question and vote for other questions. Invite your friends from the community to raise their concerns and vote for questions. The top 50 voted questions will be presented to the new Chief Minister.

Powered by Google Moderator and brought to you by YesToPolitics Community ( http://andhra.yestopolitics.com).

For more information please visit http://andhra.yestopolitics.com/group/the_road_not_yet_taken

Yahoo bought GeoCities for more than $2.9 billion in dot-com-priced stock in 1999, when GeoCities had more than 1.1 million users. However, while the idea of having a personal presence on the Internet has caught on, GeoCities turned out to be a backwater, not the mainstream.

"We will be closing GeoCities later this year," Yahoo said in anote on the site. "We’ll provide more details about closing GeoCities and how to save your site data this summer."

Source: CNETNews

One of the most intriguing presentations I have ever watched on how to market a startup. 

Key take-a-ways (in my own words):

• Don’t even bother, if you don’t have an insanely great product.
• Trend means end. Never follow the trend, but try to create your own trend.
• Charge early. Charge a lot. Your price could be your best marketing strategy.
• Spend as little money on advertising. Instead spend on developing an insanely great product. The product will speak for itself and your customers will advertise for you. You can never have enough budget to promote a crappy product.
• If you ever have to give out your product free, build a beautiful and amazing UI to give a much better experience to customer.

I must admit and warn you, if you ever watch this video or read about the presentation either on this blog or elsewhere, take the advice with a pinch of salt. While appear sound (and anecdotal and may have worked for him and his team), the advice is quite narrow and may not work for you.

For instance about advertisements. In his own words, if you are advertising means you have a crappy product. He presented Google and Yahoo on one side with great products and no advertisements while Coke and Pepsi on the other hand that spend a lot on advertisements to promote crappy beverages.  This is a twisted comparison to start with as you can clearly see he is comparing apples and oranges.

The Apple Test

Let us put Apple to test on this theory. Apple is known as one of the most innovative companies with truly insanely great products even before the pervasive iPod and iPhone. And Apple’s ads for iPod, iPhone and Macs are some of the best and most elegant advertisements I have ever seen. And fact of the matter is Apple advertises quite significantly about its products. Does this mean Apple has crappy products? No way!

Your money spent on marketing is as important as building a great product. In many cases, marketing is lot more important than the product itself. In simple words, Marketing takes you to the customer. If your product is better than a competitive product known to that customer, this is very important, known to that customer, you win the customer. Or you loose. So, first step to get to a customer is much more important than proving to the customer that your product is the best product. What is the point of proving you have the best product, if nobody know about product.

And its quite unrealistic to rely on your existing customers to virally spread the greatness of your product. It takes lot of time and if your product is particularly a niche product, time is quite an essence. So you must reach to as many customers as possible in the shortest amount of time through advertisements. And leverage all social media to facilitate spreading the message. 

I agree with another key message, charge early and charge a lot. Based on my little experience and learning, I would also add, charge as often as possible.

There are lots of sound bytes in his presentation that may help some  startups to tone their messages. But most important lesson to take away from this presentation is to break free from trends. Even if that trend is his own anecdotal experience about advertising.

Don’t forget to watch it. A strong opinion is always a lot better, as it would consolidate your own understanding of the topic. And this presentation has lots of them. One of the finest.

You may just beat it as featured in Sakshi TV, the congress party’s ’official’ media channel, but its a good summary of all Surveys conducted so far and all of them give a clear victory to Congress while TDP alliance comes second.

Now the big question of whether surveys are accurate enough, no body can guarantee that. But if all surveys predict the same or almost similar result, and based on past results of how surveys predicted, well, Congress may win again. Good or bad!!