N.B.A. Believes India Could Be Next China
I am pretty sure, this franchise based promotion of a game will workout in India too. Since Basketball needs very minimal infrastructure, quite smaller grounds, I guess it fits better to Indian environment.
The N.B. A. is planning to introduce basketball to India and expand its global reach into a country with a soaring economy and a growing appetite for Western tastes.
Source: N.B.A. Believes India Could Be Next China
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