That’s what marketers do, after all. We spend time and money to change the role of our products and services sometime in the future (whereas salespeople try to change the now). Changing tomorrow is really, really difficult. It’s expensive and abrupt and rarely works out for the best. Which is why the worst time to [...]

Creating Passionate Users is one of my favorite blogs and very happy to see this post after a long time (since those blog threats).  I love to see this blog with those vivid pictures that convey the pragmatism and real wisdom that could otherwise takes 1000s of words and yet unclear.  The revolutionary way of  teaching  concepts(HeadFirst [...]

Ignoring ‘Misses’ and highlighting ‘Hits’ without proportions… interesting talk. Link to TED | Talks | Michael Shermer: Why people believe strange things (video)

Psychologist Barry Schwartz takes aim at a central belief of western societies: that freedom of choice leads to personal happiness. In Schwartz’s estimation, all that choice is making us miserable. We set unreasonably high expectations, question our choices before we even make them, and blame our failures entirely on ourselves. His relatable examples, from consumer [...]