What Physics teaches about Marketing

Friday, August 27, 2010 21:23

Just watched Dan Cobley: What physics taught me about marketing – Dan Cobley (2010) on Active Player.

Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

Source : Dan Cobley: What physics taught me about marketing – Dan Cobley (2010) from TEDTalks ( Feed ) via Active Player

Hotmail is Better/Faster in Safari on Mac ??

Monday, August 23, 2010 23:53

Just watched Velocity 2010: Aladdin Nassar, "Worldwide Inventory of Last-mile Bandwidths & Network Latencies" on Active Player.


Source : Velocity 2010: Aladdin Nassar, "Worldwide Inventory of Last-mile Bandwidths & Network Latencies" from O’Reilly Velocity Conference ( Feed ) via Active Player

It is totally surprising to see that Hotmail is actually better/faster in Safari browser on the Mac than any browser/OS.

image

( Source : PPT )

TEDTalks : The game layer on top of the world

Monday, August 23, 2010 23:32

Just watched Seth Priebatsch: The game layer on top of the world – Seth Priebatsch (2010) on Active Player.

By now, we’re used to letting Facebook and Twitter capture our social lives on the web — building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce.

Source : Seth Priebatsch: The game layer on top of the world – Seth Priebatsch (2010) from TEDTalks ( Feed ) via Active Player

TEDTalks: The beauty of data visualization

Monday, August 23, 2010 23:03

Just watched David McCandless: The beauty of data visualization – David McCandless (2010) on Active Player.

David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world.

Source : David McCandless: The beauty of data visualization – David McCandless (2010) from TEDTalks ( Feed ) via Active Player

Wired : The Web Is Dead. Long Live The Internet

Thursday, August 19, 2010 18:17

Chris Anderson and Wired offer yet another riveting conclusion (sounds like a prediction for some of us) that the Web as we know is dead as we are getting more and more connected on the internet with apps and devices.

You’ve spent the day on the Internet — but not on the Web. And you are not alone.

The Web Is Dead. Long Live Internet, Wired

I agree 100%, as it is just a fact for how I consume content on the internet. Almost (99%) everything I do on the internet is done through a custom application (mostly on iPhone and iPad) rather on the web.

Active Learning Suite

In fact the applications I have been building as part of Active Learning suite exemplify the same conclusion about web.  Active Player lets you enjoy and learn from your favorite videos and podcasts without ever visiting a single web page. If a website doesn’t offer an RSS Feed, you can create your own RSS Feed of any content available on the internet with Active Feeds and help the rest of the world updated without ever visiting the web.

Its not at all a surprise!

For me, this is not a surprise. Back in 2004-2005 the whole world was drumming about going to Web for everything and predicting that apps on desktops will be dead pretty soon (smart phones are still a luxury at that time and apps on mobile devices are not yet born).  I didn’t believe that it would happen. Instead, I believed that if we want the best, then they better be desktop apps but be connected on the net.

What we need is a smart desktop application or a browser plugin or a desktop widget that is totally integrated with an online application, its data storage and an online interface.

It would be better to create the best of both worlds when user interaction need to be essentially rich and needs ability to work offline (as neither online nor offline desktop alone can not take advantage of the situation) and also need all of that an online application offers.

Why desktop apps will stay, 9/26/2006

With iPhone released in 2007 and App Store in 2008, apps created a thriving eco-system of its own and time for apps has just arrived, again.

And that is what happened. Rather than moving everything to the web to take advantage of the internet, we are in fact bringing everything on the internet to devices. 

When Netflix started offering streaming videos online, we may have watched them on our desktops or laptops. But now more and more people are watching those movies right on their TV sets and more recently started watching on their iPads. In fact, Netflix’s streaming service got lot more popular with their iPad application.

So, welcome back to apps. Rich, lively and intuitive. And musical, of course. On the web, there are no sound effects. Be it a desktop app or an app on your Mobile phone or on a special device.